MUST BE MONDAY
WWE RAW ON USA campaign
If it’s kicking you in the face, it MUST BE the RAW campaign we created to position WWE’s RAW as THE event to watch on Mondays. The “Must Be Monday” 360 campaign included on-air promos, out-of-home advertising, digital and social.
(My role: I CD’ed keyart / graphics packaging / digital / social, designed the out of home, and co-wrote the concept for the “Must Be Monday” shoot spot.)
